Impersonation content is a message, webpage, or reusable template made to resemble a trusted organization, brand, or person. It may copy logos, wording, layouts, or sender details to make a fraudulent request seem legitimate.
In phishing attacks, this content is used to persuade people to open links, disclose credentials, or take other unsafe actions. Reusable templates can help attackers produce campaigns at scale, while defenders can reduce risk by filtering suspicious messages and URLs, training users to verify requests, and using phishing-resistant multifactor authentication.